Jonathan Ive In The Secret Apple Bunker

Here's a clip from the 2009 documentary about industrial design called "Objectified". Ive not only talks about the Apple design process, but gives us peak at what looks like a secret Apple design bunker. I think when people want to sell stuff, they should ditch all the Billy Mays-esque infomercials and just hire an Ive impersonator. The man explains design like Jamie makes me want to try every food ever.

Watch it before it mysteriously disappears off of YouTube. Bonus: Crazy German designer in the beginning of the clip.